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Featured work
2023
Launching a new Leaderboards cloud service
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Context
Game developers struggle to build in-house leaderboards that can scale well with the growth of their game.
I played a key role in the successful launch of Unity Leaderboards, a cloud service that supports the storage, sorting, and ranking of player scores. I owned the research, design, and handoff from inception to launch.
I played a key role in the successful launch of Unity Leaderboards, a cloud service that supports the storage, sorting, and ranking of player scores. I owned the research, design, and handoff from inception to launch.
Key Outcomes
- Glowing customer feedback: “Setting up leaderboards was a breeze. The dashboard and online documentation made it super easy. Honestly, it couldn’t be simpler.”
- Adopted by large successful games on the market, such as Marvel Snap and Phasmophobia.
- Currently over 15k projects using the service.
Detailed case study can be provided upon request.
Context
Shopify merchants require themes that enable them to get their online shops up and running quickly, and looking beautiful.
I was tasked with redesigning an existing, poor-performing shopify theme called Retina. The goals were to improve the user experience, attract new merchants, and enable it to compete with the top 10 themes on Shopify's store.
I was tasked with redesigning an existing, poor-performing shopify theme called Retina. The goals were to improve the user experience, attract new merchants, and enable it to compete with the top 10 themes on Shopify's store.
Key Outcomes
- Simplified the UX, designed it to encourage users to use best ecommerce practices.
- Delivered a new design system
- 316% increase in sales of Retina
- 12% increase in users updating to the new version of Retina in its first week
Detailed case study can be provided upon request.
Context
PressReader works as a digital distributor of publications. They were struggling to convert users to a paid subscription. They were also told by Apple that the app couldn't be promoted in the app store because it didn't feel like a premium product. Our task was to redesign the app and position it as a premium experience and increase conversion.
Key Outcomes
- Validated ways of reducing bounce rate through research and prototyping with users
- Updated the UI by refreshing the design system's visual design
- Introduced two new features to the app: a 7-day free trial for premium, and a personalized onboarding experience.
- Increased conversion by 22%
Detailed case study can be provided upon request.
Experience
Senior Product Designer
July 2021 - Present | Edinburgh, UK (Remote)
I’m currently working as senior product designer at Unity. Leading design for our cloud-based LiveOps and Analytics tooling and dashboards.
Product Designer
July 2020 - Present | Remote
As a designer for the Shopify Themes team, my responsibilities entailed working closely with developers and product managers to deliver designs for our catalog of Shopify themes.
Product Designer
November 2018 - July 2020 | Vancouver, Canada
Designed for the web and mobile app. Everyday tasks encompassed producing wireframes, user flows, prototypes, and visual design. Designed for B2C and B2B. Founded the User Feedback Group to conduct user research and usability tests with existing users.